Types of Chocolate

There are three main types of chocolate — white chocolate, milk chocolate, and dark chocolate. Everyone has their favorite, go-to flavor. But, how much do you actually know about the different kinds of chocolate? Do you know what differentiates semisweet from bittersweet? Or why white chocolate is softer than milk chocolate? It all comes down to how the chocolate is made and what ingredients are used to make it. Read on to learn about the varying flavors, compositions, and characteristics of each kind of chocolate.

Chocolate Liquor

Chocolate liquor, sometimes referred to as unsweetened chocolate, is the base of all types of chocolate. This thick, dark brown paste is created from cacao nibs, the inside of the cocoa bean. The nibs are finely ground to a smooth texture. When heated, this paste turns to a liquid that can be formed into bars or chips. Chocolate liquor is 100% cocoa, with no added ingredients. Under high pressure, this paste separates into cocoa butter and cocoa powder (also called cocoa solids). Despite the name, chocolate liquor does not actually contain alcohol.

white chocolate chips

White Chocolate

White chocolate is easy to identify because of its cream or ivory color. It is made by combining sugar, cocoa butter, milk, vanilla, and lecithin (an emulsifier that helps the ingredients blend together). These ingredients give white chocolate its sweet vanilla aroma. White chocolate often has a flavor profile that can be described as predominately sweet, with bold notes of sweetened condensed milk and vanilla. Good quality white chocolate will have a rich, soft, and creamy texture — a characteristic that comes from its cocoa butter base and high sugar and milk content.

White chocolate is unique because it does not contain any cocoa solids. The cocoa solids are what give chocolate it’s dark brown color and chocolatey taste that we all know and love. The U.S. Food and Drug Administration (FDA) sets standards of classification for each kind of chocolate. According to their definition, in order for something to be considered white chocolate it must contain at least 20% cocoa butter and 14% milk, and no more than 55% sugar.

Many ask, “Is white chocolate, chocolate?” The answer is yes because it contains ingredients from the cacao bean. Not to be confused with the white-flavored or vanilla-flavored coating that is often found in sub-par products. Cocoa butter is expensive because it is in high demand by the cosmetics industry, for use in lotions and other beauty products. Therefore, companies often create a compound that substitutes other vegetable fats in place of the cocoa butter. These white chocolate-like substitutes can’t be officially called white chocolate because they often don’t meet the 20% cocoa butter requirement set by the FDA definition.

White chocolate, when stored properly, has a shelf life of about four months. While it is delicious to eat, white chocolate is also great for cooking, baking, and decorating. The dairy-forward flavor profile adds subtle richness to any dish, while still letting other flavors shine through. White chocolate’s color lends itself well to decorating cookies, cakes, and confections. If it’s your first time cooking with white chocolate, try this white chocolate and coconut ganache.

milk chocolate chips

Milk Chocolate

Milk chocolate is a classic that we all know and love from childhood. With its light brown color, creamy texture, and sweet flavor, milk chocolate is widely regarded as the most popular type of chocolate. It is made by combining chocolate liquor (cocoa solids and cocoa butter) with sugar, and milk. Sometimes an emulsifier, such as soy lecithin, is added to enhance its smoothness. According to the FDA definition, milk chocolate must contain at least 10% chocolate liquor and 12% milk.

Break off a piece of milk chocolate and let the aroma fill the air. Enjoy the smell of caramelized sugar, vanilla, chocolate, and dairy. Then take a bite and let the flavor fill your mouth. Milk chocolate often has a flavor profile that can be described as sweet and chocolatey, with notes of cooked milk and caramelized sugar and a vanilla aftertaste.

Milk chocolate is considered to be a good middle of the road chocolate.  It is characteristically sweeter, with a softer texture than dark chocolate, but not quite as sweet and soft as white chocolate. When properly stored, milk chocolate has a shelf-life of about 16 months. Milk chocolate is a great choice for when you want a treat or chocolate gift everyone will enjoy. It can be used in baking when your recipe requires a milder chocolate flavor, we suggest trying it in these chocolate waffles.

dark chocolate chips

Dark Chocolate

Dark chocolate, with its notable deep brown color, is the second most popular type of chocolate. It is sometimes referred to as black or semisweet chocolate and is noticeably less sweet than milk chocolate. In recent years, dark chocolate has surged in popularity thanks to a number of articles being published about the health benefits.

Dark chocolate is fairly simple in composition. It is typically made from two ingredients — chocolate liquor and sugar. Sometimes small amounts of vanilla and soy lecithin (an emulsifier) are added. According to the FDA definition, dark chocolate must contain at least 15% chocolate liquor but usually contains closer to about 50%. Most high-quality, dark chocolate does not contain added dairy and can be a great vegan-friendly chocolate. The lack of dairy and less sugar gives dark chocolate firmer texture than milk chocolate or white chocolate.  This is why a well-tempered piece of dark chocolate will have a nice snap when broken in half.

The flavor profile of dark chocolate can vary widely based on the cocoa content of the chocolate. It is often slightly-sweet and chocolatey, with notes of baked brownie, red fruit, and brown spice (think cinnamon or allspice). Due to its chocolate-forward flavor profile, dark chocolate is great for baking when your recipe needs a rich, chocolatey flavor. We recommend trying these classic brownies or this decadent chocolate bourbon maple pecan pie. Dark chocolate's widely-acclaimed health benefits make it a favorite snack among health-conscious consumers. When properly stored, it has a shelf-life of about 20 months.

bittersweet chocolate chips

Bittersweet Chocolate

Bittersweet chocolate has gained a lot of traction recently as people started to learn more about cacao and cocoa percentages. This kind of chocolate, sometimes referred to as extra-dark chocolate, rose to popularity when people began claiming that you should eat dark chocolate with a cocoa content of 70% or more, in order to get the most health benefits. The recent rise in bean-to-bar chocolate makers and craft chocolate has also lead to an increase in awareness and popularity of higher cocoa content dark chocolate.

Semisweet and bittersweet chocolate share the same FDA definition, and must contain more than 35% chocolate liquor, although they generally contain at least 50% cocoa liquor. Bittersweet chocolate is typically 66% cocoa content or higher (the added sugar usually less than one-third of the total content).

Like its name indicates, bittersweet chocolate is often a little more bitter than semisweet dark chocolate. The chocolate’s flavor profile can vary greatly, depending on where the cacao is grown – some can be fruit-forward or have a deep earthy flavor, while others can have flavor notes of baked brownies. Bittersweet and semisweet are interchangeable when baking, depending on the recipe and personal taste preferences. Substituting bittersweet chocolate will give your recipe a deeper, less sweet chocolate flavor. We recommend trying it in chocolate chip cookies or molten chocolate cakes. Extra-dark chocolate, when properly stored, has a shelf-life of about 20 months.

cocoa powder for baking

Cocoa Powder

Cocoa powder is created when chocolate liquor is separated under high pressure, and the resulting cocoa solids are crushed into a powder. Unsweetened cocoa powder is essentially 100% cocoa.

There are two types of cocoa powder, natural cocoa and dutch-processed cocoa. Natural cocoa is lighter brown in color and has a strong chocolate flavor that is often acidic. Dutch cocoa is natural cocoa that has been alkalized to neutralize the acidity. The dutch-process gives the cocoa powder a deep, warm color and slightly milder flavor.

Unsweetened cocoa, especially dutch cocoa is great for baking. When added to a recipe, like this ultimate chocolate cake, it can create a delicious, deep chocolate flavor. Unsweetened cocoa can be added to spice rubs and moles to give the dish a richer, more complex flavor. Dutch-processed cocoa is often used when making hot chocolate, because the extra process allows the powder to easily blend with liquids. When stored properly, unsweetened cocoa can have a shelf-life of about 18 months.

Ruby Chocolate

In 2017, a fourth type of chocolate, ruby chocolate was discovered by Belgian chocolate maker, Barry Callebaut.  With its red-pink hue, this distinctive chocolate is noticeably different than its other chocolate counterparts.  It is not colored white chocolate, but rather a color derived from a specific type of cacao — the ruby cocoa bean (a bean typically grown in Ecuador, Brazil, and the Ivory Coast.) Because this is a relatively new discovery (and the exact cacao making process developed by Barry Callebaut is proprietary), there is no standard FDA definition.

Made from 47.5% cacao content and 26.3% milk, ruby cacao has flavors of intense fruitiness and fresh sour notes. This trendy new type of cacao is great for creating bold, fruit-forward chocolate treats and colorful Instagram-worthy chocolate confections. When stored properly, ruby cacao can have a shelf-life of about 12 months.

Interested in learning more? Put your tastebuds to the test with a chocolate tasting or tie on an apron and get busy in the kitchen with one of our extraordinary chocolate recipes!