Lake Champlain Chocolates hosts talk on Vermont Terroir: A Link between Taste & Place
November 4, 2010 :: (Burlington, VT) - Lake Champlain Chocolates (LCC) will host a free talk about the connection the Vermont landscape has with flavor and the fascinating issues of taste, place and culture. The talk, given by University of Vermont professor Amy Trubek, begins at 2:00 PM at their 750 Pine Street Factory Store & Café on Saturday, November 13th.
An expert on food and culture, Trubek will discuss the significance of linking taste with place and the concept of terroir. Originally a French term, terroir is most commonly used when talking about wine to denote the effect a local environment has on the flavor and taste of wines. Loosely translated it means “a sense of place.” According to Trubek, this sense of place can and should be applied here in the U.S. and, in particular, to our small-scale Vermont artisan farmers.
“I’m trying to represent these people’s [small-scale producers'] experiences and their ideals, and how that touches the culture. This is about discernment, taste, what happens in the mouth, and what kinds of variables affect your taste experiences, “says Trubek.
During her talk, Trubek will talk specifically about Vermont maple syrup, honey and cheese and how they are affected by terroir. Gary Coffey, the Director of Retail for LCC, will lead a discussion about the use of these local products in their Vermont chocolates and why LCC chooses to use these ingredients. A tasting of chocolate that incorporates these local ingredients will follow.
LCC Owner and Founder Jim Lampman has always recognized the importance of Vermont ingredients: “When I started this chocolate company, I chose to use Vermont honey, maple syrup, and dairy in our chocolates because these are the flavors and tastes of Vermont. Representing these Vermont flavors is the foundation of our brand and is what sets us apart.”
“The more people understand what goes into making all of our wonderful local foods, the more they will appreciate it,” says Trubek. Prior to joining the UVM faculty, Trubek was the executive director of Vermont Fresh Network and recently published the book The Taste of Place: A Cultural Journey into Terroir (University of California Press).
This talk is part of Lake Champlain Chocolates’ continued Fall/Holiday series of events and “Chocolate Celebration” Weekend November 11-14. It will be accompanied by Factory Tours, hot chocolate tastings, storewide samples and sweet deals on chocolates, 25%-50% off. While there is no need to register for this event, space is limited and fills quickly. Those interested in attending should plan to arrive early.
The LCC Vermont Factory Store & Cafe offers chocolates & confections, cappuccinos, lattes, ice cream, gourmet coffee & teas, cold beverages, and lots of discounted factory seconds.
Lake Champlain Chocolates offers sweet indulgences that capture the essence of Vermont, the tradition of making fine chocolate, and the pride that goes into each bite. Preservative-free and Kosher-certified, LCC chocolates are crafted in small batches from the finest quality chocolate and select natural ingredients including local Vermont cream, sweet butter, maple syrup, and honey. LCC chocolates are available online at www.lakechamplainchocolates.com, toll-free at 1-800-465-5909, as corporate gifts & wedding favors, at three company-owned retail stores in Vermont, and nationwide at specialty food & gift stores and upscale hotels & inns.
Contact: Public Relations, 802-864-1808
Web Site: www.lakechamplainchocolates.com