Lake Champlain Chocolates to participate in Whole Foods Market® “Bee Part of the Solution”
Burlington, VT (June 13, 2012) – The honey bee may be small, but it plays a mighty role in pollinating more than 100 fruit and vegetable crops across the world. With massive declines in honey bee populations, biodiversity and the future of our agriculture system and gardens are all being threatened.
With National Pollinator Week from June 18-24, Whole Foods Market will create a buzz around the diminishing honey bee population through a consumer awareness campaign to help keep the pollinator thriving for future generations. Lake Champlain Chocolates is proud to support this campaign, which hopes to raise $180,000 for The Xerces Society, a nonprofit organization that protects wildlife through the conservation of invertebrates and their habitats.
“This effort closely aligns with our vision to care for our communities and provide our customers with the highest quality natural and organic chocolate products,” says Allyson Myers, Director of Sales for Lake Champlain Chocolates(LCC). LCC also keeps their own bees at Burlington, Vermont’s Intervale Center, a progressive organization committed to strengthening community food systems through sustainable agriculture. “It’s our goal to eventually use this honey to make our popular Honey Caramel Chocolates of Vermont and Caramel Five Star Bar confections,” says Myers.
“Bees pollinate a third of our diet, yet they’re literally vanishing from their hives,” says Cheryl Galway, marketing director for Whole Foods Market’s South region. “Many people have no idea that honey bees play an essential role in our agricultural system. By raising awareness of the issue we hope to motivate people to take action and share many ways they can be a part of the solution.”
In June and July, shoppers can “bee part of the solution” in a variety of ways through Whole Foods Market’s honey bee education and awareness program:
- Bee educated: Get stories, videos and more ways to support honey bees at www.wholefoodsmarket.com/sharethebuzz.
- Bee a film buff: Check out in-store screenings of “Vanishing of the Bees” or “Queen of the Sun: What are the Bees Telling Us?” The Do Something Reel Film Festival will also feature “Queen of the Sun” for the month of June at www.dosomethingreel.com.
- Bee social: Tweet-to-give and pin-to-give to help support The Xerces Society’s habitat restoration efforts, or “adopt a bee” through the company’s Facebook page to learn more fun facts about bees.
- Bee a smart shopper: For every organic cantaloupe sold from June 13 to 26, 25 cents will be donated to Xerces, and then matched 1:1 by the U.S. Department of Agriculture. Lake Champlain Chocolates, along with 19 other brands, such as Honest Tea, Stonyfield Yogurt, Amy’s Kitchen, Annie’s Homegrown, Blue Diamond and Evian Water are also donating funds to support Xerces.
For more information, visit www.wholefoodsmarket.com/sharethebuzz.
About Lake Champlain Chocolates:
Preservative-free and kosher-certified, Lake Champlain Chocolates are crafted in small batches from the finest quality chocolate and select natural ingredients including local Vermont cream, sweet butter, maple syrup and honey. The company offers a variety of gifts including super-premium chocolate covered fruits and nuts, chocolate truffles, chocolate gift baskets and its ever-popular Chocolate of the Month Club. Lake Champlain Chocolates are available online, by calling toll-free at 800-465-5909, as corporate gifts & wedding favors, at three company-owned retail stores in Vermont and nationwide at specialty food & gift stores and upscale hotels & inns.