Lake Champlain Chocolates Wins VAB Award for Radio Ad
August 10, 2010 :: Lake Champlain Chocolates has been awarded the Vermont Association of Broadcasters’ 2010 Commercial of the Year Award for their radio spot ‘Wonderland.’ The commercial won in the Most Creative Commercial category, and was a joint production of three area firms: Vermont chocolate company Lake Champlain Chocolates, Place Creative Company, and Shadow Productions.
Steve Crafts, Creative Director at Burlington’s Place Creative Company, conceptualized and wrote the ad. “Successful retail operations are like theatre; they create an environment around the products that puts them in context with the brand,” notes Crafts. “We wanted ‘Wonderland’ to have this same theatrical feel, so that if you’re listening to the ad in your car, you get drawn into a mysterious world that’s all about chocolate. It’s a tall order for a 60-second spot, but I think we achieved it.”
The commercial takes an imaginative twist on a little girl’s chocolate-infused dream, and aired on a number of Vermont stations.
Preservative-free and Kosher-certified, Lake Champlain Chocolates are crafted in small batches from the finest quality chocolate and select natural ingredients including local Vermont cream, sweet butter, maple syrup and honey. The company offers a variety of gifts including chocolate truffles, chocolate gift baskets and its ever-popular Chocolate of the Month Club. Lake Champlain Chocolates are available online, by calling toll-free at 800-465-5909, as corporate gifts & wedding favors, at three company-owned retail stores in Vermont and nationwide at specialty food & gift stores and upscale hotels & inns.
Contact: Public Relations, 802-864-1808
Web Site: www.lakechamplainchocolates.com